"We need a concentrated global effort that will revise our relationship with the rest of the natural world around us. As utopian as it may sound, it is something that could be achieved to a large extent if humanity implemented the teachings of past cultures, that were in tune with nature, while utilizing the existing scientific knowledge."

More about the studio's research can be found in our book Form Follows Meaning.

Words like ecosystem & ecology are often used nowadays within the business ‘environment’ usually denoting a certain group of similar activities within a system. At first I was taken aback by the use of the terms finding them unfitting within the given context. On second thought though I realised that the etymology of the words justified the terminology. Ecology (οικολογία) is a composite word deriving from οίκος + λόγος meaning referring to (speaking of) the home. So when the word ecosystem is used to speak of a specific business group it refers to that area of business as of a ‘home’ system. This brings us back to the initial meaning of the word and what it really stands for. When we talk about ecology, ecosystems or anything else eco related we are simply talking about our home: planet earth. It’s time we start really caring about our unique home in the cosmos and realise that it is our natural habitat, in the actual sense of the word ecology, that we are talking about.

Read more about this here.