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2016

JCP universe

Inhaling the future, exhaling the past; spoiling the ticking of time by creating the impossible. Stories that make you reflect on their true meaning giving life to creations of worlds unseen. Transforming normality through (im)materiality: JCP’s universe is one of wonder and mystery.
 
JCP is an eclectic brand that aims to change the design status quo in a revolutionary way. Brainchild of a radical think tank held in Milan in 2015, JCP was conceived by architect Livio Ballabio and is orchestrated by CTRLZAK studio. A fusion between art and design, the brand’s creations blend classic and contemporary style in a surprising new idiom that defies the norms.
The unique objects featured go beyond mere aesthetics, trends and common taste promising to transform everyday life.

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jcp.design
ctrlzak - JCP universe postcard

Postcard from the JCP Universe, designed by Susami 

ctrlzak - Agaxa

Agaxa storytelling picture. Photo by Silvio Macchi, setup composition & design by CTRLZAK

ctrlzak - Agaxa detail ctrlzak - Dolmlod

Dolmlod storytelling photo. Picture by Silvio Macchi, setup composition & design by CTRLZAK

ctrlzak - Dolmlod detail ctrlzak - Fylgrade detail ctrlzak - Fylgrade

Fylgrade storytelling picture. Photo by Silvio Macchi, setup composition & design by CTRLZAK

ctrlzak - Ligomancer

Ligomancer storytelling photo. Picture by Silvio Macchi, setup composition & design by CTRLZAK

ctrlzak - Ligomancer detail ctrlzak - Oglof detail ctrlzak - Oglof

Oglof storytelling picture. Photo by Silvio Macchi, setup composition & design by CTRLZAK

ctrlzak -

Brand Identity by Susami Creative Agency.

ctrlzak - Ten Secret Treasures exhibition | entrance title

JCP exhibition during Fuorisalone 2016

ctrlzak - Ten Secret Treasures exhibition | composition ctrlzak - Ten Secret Treasures exhibition | Ixorb and Ligomancer ctrlzak - Ten Secret Treasures exhibition | Orauro and travellers

Exhibition photos by Silvio Macchi

ctrlzak - JCP Secret Gates | Press Preview invitation by Susami Creative ctrlzak - JCP Secret Gate perfomance at Teatro dell’Arte | Triennale di Milano

Secret Gates perfomance at Teatro dell’Arte - Triennale di Milano, directed by Vittorio Borsari

ctrlzak - JCP Secret Gates | Press Preview performance directed by Vittorio Borsari ctrlzak - Booklet by Susami for JCP Secret Gates

Secret Gates booklet designed by Susami

ctrlzak - A moment of conviviality after the press preview performance Secret Gates ctrlzak - JCP Visual identity by Susami Creative

JCP Visual identity by Susami Creative, Logo by CTRLZAK

ctrlzak - CTRLZAK art direction e Livio Ballabio

Creative process during a JCP meeting with the founder Livio Ballabio