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2016 - 2017

JCP universe \\ Art Direction

Inhaling the future, exhaling the past; spoiling the ticking of time by creating the impossible. Stories that make you reflect on their true meaning giving life to creations of worlds unseen. JCP is an imaginative universe that transforms our normality by encouraging us to reflect on our own way of life, here on Earth.
 
JCP is an eclectic brand that aims to change the design status quo in a revolutionary way. Brainchild of a radical think tank held in Milan in 2015, JCP was conceived by architect Livio Ballabio and is orchestrated by CTRLZAK studio. A fusion between art and design, the brand’s creations blend classic and contemporary style in a surprising new idiom that defies the norms.
The unique objects featured go beyond mere aesthetics, trends and common taste promising to transform everyday life.

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ctrlzak - Fragments from the JCP Universe

Fragment from the JCP universe

ctrlzak - Fragments from the JCP Universe ctrlzak - Fragments from the JCP Universe ctrlzak - Fragments from the JCP Universe ctrlzak - Fragments from the JCP Universe

Set-up composition & design by CTRLZAK
Photos by Silvio Macchi & Alexo Studio

ctrlzak - Fragments from the JCP Universe ctrlzak -

A Guide to the JCP Universe: an unusual book containing unique artifacts and information from another reality.

ctrlzak - JCP invitation MDW17

JCP invitation for Milan Design Week 2017, designed by Susami

ctrlzak - JCP stand, Glass Pagoda, during Salone del Mobile Milano 2017

JCP stand, Glass Pagoda, during Salone del Mobile Milano 2017

ctrlzak - JCP stand, Glass Pagoda, during Salone del Mobile Milano 2017 ctrlzak - JCP stand, Glass Pagoda, during Salone del Mobile Milano 2017 ctrlzak - JCP stand, Glass Pagoda, during Salone del Mobile Milano 2017 ctrlzak - JCP stand, Glass Pagoda, during Salone del Mobile Milano 2017 ctrlzak - JCP universe postcard

Postcard from the JCP universe, designed by Susami 

ctrlzak - Ten Secret Treasures exhibition | entrance title

JCP exhibition during Fuorisalone 2016

ctrlzak - Ten Secret Treasures exhibition | composition ctrlzak - Ten Secret Treasures exhibition | Ixorb and Ligomancer ctrlzak - Ten Secret Treasures exhibition | Orauro and travellers

Exhibition photos by Silvio Macchi

ctrlzak - JCP Secret Gate perfomance at Teatro dell’Arte | Triennale di Milano

Secret Gates perfomance at Teatro dell’Arte - Triennale di Milano, directed by Vittorio Borsari

ctrlzak - JCP Secret Gates | Press Preview invitation by Susami Creative ctrlzak - JCP Secret Gates | Press Preview performance directed by Vittorio Borsari ctrlzak - A moment of conviviality after the press preview performance Secret Gates ctrlzak -

Brand Identity by Susami Creative Agency.

ctrlzak - Agaxa

Agaxa storytelling picture. Photo by Silvio Macchi, set-up composition & design by CTRLZAK

ctrlzak - Dolmlod

Dolmlod storytelling photo. Picture by Silvio Macchi, set-up composition & design by CTRLZAK

ctrlzak - Fylgrade

Fylgrade storytelling picture. Photo by Silvio Macchi, set-up composition & design by CTRLZAK

ctrlzak - Ligomancer

Ligomancer storytelling photo. Picture by Silvio Macchi, set-up composition & design by CTRLZAK

ctrlzak - Oglof

Oglof storytelling picture. Photo by Silvio Macchi, set-up composition & design by CTRLZAK

ctrlzak - JCP Visual identity by Susami Creative

JCP Visual identity by Susami Creative, Logo by CTRLZAK

ctrlzak - CTRLZAK art direction e Livio Ballabio

Creative process during a JCP meeting with the founder Livio Ballabio

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