Rurality is the new luxury. Nowadays we finally understand that our actions influence everything around us and that we need a new sustainable lifestyle that is slower and more conscious. A lifestyle connected to nature on more than one level. Erba del Chianti is a brand that promotes exactly this lifestyle having as a paradigm the prodigious plant of Cannabis. A plant both practical and spiritual that can accommodate many of our needs and the cultivation of which does not weigh heavily on the planet. Erba del Chianti is a synonym to Cannabis Renaissance, a new movement that aims to put back Cannabis at the centre of our lives both as a material and as a spiritual guide of a more conscious and sustainable lifestyle.